Hanrun Paper has been deeply involved in digital printing and continues to monitor the development of the global personalized customization market. Through equipment development, product innovation, and one-stop solutions, we help customers explore more applications. From flatbed printing to high-drop 3D printing, Hanrun Paper focuses on real-world application needs, helping printing businesses seize market opportunities, increase product value, and strengthen their competitiveness.
Here is a real-world demonstration filmed by Hanrun Paper: a UV printer lifts a 20-inch suitcase directly onto its printing platform. There is no need to disassemble the shell or carry out secondary processing. The printhead moves back and forth across the suitcase surface. Just a few minutes later, the originally plain-colored suitcase has a vibrant new design—not a sticker, not a laminated film, but a pattern printed directly onto the entire suitcase using a printing height of up to 50 cm.
If this video looks impressive, the following market data may give customization businesses a serious reason to consider upgrading their equipment.
Consumer research by Deloitte shows that more than 50% of consumers want products customized for themselves or their friends and family. Approximately one in five consumers is willing to pay 20% more for personalized products, while 48% are even willing to wait longer for delivery.
Market growth supports this trend. According to Market Research Future, the global personalized gifts market was valued at approximately USD 32.2 billion in 2024 and is projected to approach USD 65.2 billion by 2035. Meanwhile, according to OG Analysis, the global UV printer market is expected to grow at a compound annual growth rate (CAGR) of approximately 9.8%, increasing from USD 1.3 billion in 2026 to USD 2.7 billion by 2034.
The intersection of these two growth trends represents the opportunity created by personalized customization and UV printing.
However, customer expectations are also changing. Personalized products are no longer limited to flat panels, sheets of paper, or signs. Customers want designs printed on mugs, suitcases, bottles, computer cases, furniture panels, and storage cabinets.
These objects share a common feature: they have curved surfaces, significant height, or uneven profiles. This is where conventional flatbed printing reaches its limits.
High-drop printing refers to a printer's ability to accommodate a significant height difference between the printhead and the surface of the material being printed.
Traditional flatbed printers typically handle boards and objects only a few centimeters thick. In contrast, Hanrun Paper's newly developed premium UV flatbed printer, the UV-H9060, features an industrial platform-lifting system that enables direct printing on objects up to 50 cm high.
Suitcases, computer cases, cabinets, and furniture can be printed as complete objects without disassembly or secondary processing. Printing can start with just one piece.
What does this mean for your business? It means redefining the boundaries of what you can offer.
For example, while a conventional printer may only be able to print a cartoon skateboard design on a flat panel, the UV-H9060 can print designs across the entire surface of a cylindrical tumbler or suitcase.
According to Business Research Insights, small- and medium-format UV printing equipment accounts for 58% of the market, driven by demand for personalized promotional products and direct-to-object printing. This highlights the growing importance of high-drop printing and the ability to handle objects with different shapes.
With a 90 × 60 cm printing area, the UV-H9060 supports roll-to-roll and cylindrical printing. Equipped with a dedicated cylindrical fixture, it can handle rigid materials, flexible films, and cylindrical objects.
With four precision Epson or Ricoh G6 printheads, the printer can also produce a range of premium visual effects.
White ink, color ink, and varnish can be layered to create three-dimensional effects that appeal to both sight and touch. Foil stamping adds metallic finishes with precise details and vivid visual impact, helping elevate the perceived value of finished products.
High-precision printing and highly saturated inks help produce vivid images, including on dark-colored materials.
A variety of special effects helps meet diverse market demands and expand the range of products available for customization.
Customization orders are often small, urgent, and varied. Equipment stability directly affects production efficiency and profitability. The UV-H9060 addresses these challenges with several practical features.
A scanning camera automatically detects the product and aligns the print position. Irregularly shaped products can be positioned more flexibly, reducing manual alignment and operator workload.
Stable ink delivery supports consistent printing performance and helps reduce ink interruptions and printhead clogging.
After printing or during idle periods, the automatic maintenance station seals and maintains moisture around the printheads to help prevent UV ink from curing prematurely and causing nozzle blockages. The water-cooling system helps manage UV lamp temperature. Together, these features reduce manual maintenance requirements and support extended production runs.
Compatible with more than 300 materials, the UV-H9060 is designed to maintain consistent print quality from the first piece to the ten-thousandth.
The opportunity in personalized customization is already clear: consumers are willing to pay 20% more for something unique. Capturing that premium depends on whether your equipment can print on the objects people actually use every day—including curved, elevated, and irregularly shaped surfaces.
From insulated tumblers and suitcases to a wide variety of everyday objects, high-drop UV printing is turning more customization ideas into reality.
The Hanrun Paper UV-H9060 integrates flatbed, roll-to-roll, cylindrical, and high-drop printing capabilities into one machine, opening up more possibilities for product development and helping printing businesses expand their personalized customization services.
